Candi Carter launched Shop Red Bag, an online marketplace that began this past June on Juneteenth, featuring a curated selection of household goods from a diverse group of independent suppliers. The site aims to encourage consumers to make more intentional choices about directing their dollars to businesses that reflect their values and principles.

For three decades, Carter worked as a producer and executive producer on some of daytime TV’s most recognizable shows, including “The Tamron Hall Show,” “The View,” and “The Oprah Winfrey Show.” However, venturing into e-commerce was familiar ground for her, as she developed a specialty in producing shopping segments for daytime talk shows. Now, she promotes integrating content and commerce to help networks discover new revenue streams.

“I help people get that shirt the first time they see it at the point of discovery, when they’re sitting in the movie theater,” Carter said. “If you look at different shows, you’ll see Reddit threads with people saying, ‘Where did they get that in that one TV show?’ or ‘I’m looking for this purse from this show.’ Pop culture heavily influences the way we shop. You’ll see more integration of that in the future, and we hopefully will be leading the pack.”